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This report is only available for campaigns with search impression share greater than 10%.

The report for ad groups and keywords can also be available only if a sufficient number of user actions have already been registered. That is, the share of impressions must be at least 10%.

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1. For search campaigns
To view a campaign report, click on the desired campaign in your account and select “Auction Statistics” in the “Ad Group” section.

Auction Statistics Report, Search Campaigns Report
To view statistics for an ad group, click on the desired group and select "Auction statistics" in the "Keywords" section.

Auction Statistics Report, Ad Group Statistics in Search Engine
To view statistics for a keyword in the corresponding section, you need to check the box next to the desired keyword and click "Auction statistics".

Auction Statistics Report, Keyword Statistics
Here you will see data on a specific keyword.

Auction Statistics Report, Search Campaign Keyword Data
2. For shopping campaigns
To view a campaign report, click on the desired campaign in your account and select "Auction Statistics" in the "Ad Group" section.

Auction Statistics Report, Trading buy phone number list Campaign Report
To view statistics for an ad group on the same page, you need to click on the filter, select the required ad group and click “Apply”.

Auction Statistics Report, Ad Group Statistics for Shopping Campaign
To view a campaign report, click on the desired campaign in your account and select "Auction Statistics" in the "Statistics" section.

Auction Statistics Report, Report for Performans Max Campaigns
Key Report Indicators
Impression Share. This metric compares your actual number of impressions to your potential number, which is the total number of impressions available. For example, if your ad was viewed 1,000 times and there were 10,000 available, your share would be 10%.
Overlap Rate: This metric tells you how often your competitor's ads were shown at the same time as your ads. For example, if the metric is 20%, your competitor's ads were shown twice for every ten impressions of your ads.
Win Rate: This shows how often your ad beat your competitor's ad.
Share of Position Above (available for Search campaigns only): This metric shows how often your competitor's ad appeared above where you both received impressions at the same time.
Top Impression Share (available for Search campaigns only): This shows you how often your ad (or a competitor's, depending on which row you're viewing) appeared at the top of the paid search rankings.
Top Impression Share (available for Search campaigns only): This metric shows how often an ad (either yours or a competitor's, depending on which row you're viewing) appeared at the top of the page as the very first ad.
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